Storia

The first LOGO was born on 2010 with the collaboration of graphic designer Rossana Capasso.

The novelty that we brought with our shoes into the world of tango was the possibility of dancing hours and hours on the heel without pain! The idea that Eva had, born from a personal need, was to find a special padding that would support the weight without crushing after a few hours. Always maintaining contact with the floor.
"Regina Tango Shoes The Original No More Pain COMFORT Tango Style®".

First off-site exhibitions.

Birth of the first Eva3 model, which takes its name directly from Eva, reaches its peak of success when it is used by the great internationally renowned tango dancer Noelia Hurtado who wears them on her tours around the world.

In 2010 Eva created the logo of the stylized crown by positioning it as a tattoo only in the left heel to identify the brand.

Constitution of the sole proprietorship Regina Tango Shoes.

REGINA e-commerce is born.

REGINA lands in Russia, San Pietroburgo.

Eva, being a tango dancer, found it difficult to fasten the small buckles that had been used until then. She decided to patent a larger buckle with the image of her logo, combining practicality and uniqueness. Each model that Eva creates tries and defaults it before putting it on sale, studying many small tricks useful for the dance.

Birth of the first Regina Tango WEAR collection.

Patented idea of the elastic positioned on the big toe for the comfort of the shoe that definitely made the brand take off and make it famous for its comfort.

Coordinated shoes.

To sign the seduction of each REGINA, Eva decides to show the "Seduce Me" slogan of each tanghera under each shoe in order to make it visible in every step of the tango.

Opening instagram profile.

REGINA lands in Corea.

The collaboration with many famous dancers begins.

Interview in "El Tanguero" magazine.

RECOLETA model was born, the best-selling shoe in the world.

Opening of a new showroom in Riccione, 110 m2 entirely dedicated to tango.

Eva launches the first nice advertising campaign creating mugs printed with tango steps, each step is combined with a REGINA shoe.

REGINA lands in Australia.

In 2015, to expand the development of the choice in the shape of the plants, Eva decides to make the SLIM shape as standard. Even today, many thin-footed dancers use these standard shoes.

REGINA lands in Moscow.

Interview in "El Tanguero" magazine.

REGINA engages with charity by producing t-shirts whose proceeds are donated to the fight against violence against women.

Another interview about us: we thank the Central Office of "AMICA Magazine" !!! here following the article published by Teatro tango !! we thank the Head Office - Central Office of "AMICA magazine" interview and text by Marianna Sax

REGINA lands in Los Angeles

REGINA launches the first superhero campaign.

REGINA lands in Japan.

Interview in "Resto del Carlino"

REGINA lands in China.

In 2018, the REGINA logo improved and transformed into what is now known all over the world.

Event "Premio cambiamenti" (Change Award).

From a sole proprietorship Regina Tango becomes a SRLS.

Interview in "IN Magazine" magazine..

First flat sandals collection.

First collection of combat boots and winter boots.

REGINA 10th anniversary.

First collection ballet flats and sneakers.